There are only a few differences between wine and whiskey barrels, but even the smallest change can have an impact on flavor. The flavor of your final product will depend heavily on the type of barrel you choose; therefore, it’s important to know whether to choose wine or whiskey barrels. The Size of Whiskey and […]
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There are plenty of trends today for point of purchase displays, but you’ll need to know which ones are effective. While some trends might be lackluster for your customers, others can have a dramatic impact on sales. For 2022, there are three prominent point of sale display trends you can use to your advantage. Introduce […]
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Weddings are one of the most special events in our lives. Not only are they an opportunity to express your love for your partner, but they’re also a chance to celebrate that feeling with your other loved ones. It’s no surprise, then, that people put painstaking effort into ensuring their wedding is one to remember. […]
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Within all generational groups, reaching the legal drinking age can be an exciting time. This can especially be said for Generation Z, as they are starting to have a dramatic impact on the alcohol and beverage industries. The alcohol preferences of each generation depend almost entirely upon occasions, motivators, and influences when buying these alcoholic […]
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Everyone knows St. Patrick’s Day is the green holiday. However, with the National Retail Federation reporting skyrocketing St. Patrick’s Day spending, it may be becoming the green holiday due to the money it generates, rather than traditional cultural color associations. Consumers are clearly willing to spend money, especially on alcohol, when it comes to celebrating […]
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February 14th: either it forces us to accept our single lifestyle or allows us to celebrate the companion we’ve found. It’s also one of the top spending holidays in America, and for merchandizers, this means it’s a great time to invest in an eye-catching Valentine’s Day retail display. Valentine’s Day offers a great opportunity for […]
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Drawing a customer’s attention is easier said than done. A challenge arises for product-makers across the country when trying to convert that first customer through visual merchandising. But luckily, there is a wide range of tricks you should use to draw potential customers in and convert them. For the companies we partner with, visual merchandising […]
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You may have heard the terms ‘barrel aging’ used interchangeably with ‘barrel fermentation,’ but it may surprise you to find that they are incredibly different processes. They both involve the same materials and methods, but their impact on wines and spirits can be astronomically different. Like most things involving alcohol, one small change can ripple […]
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As a national retailer for premium point-of-purchase displays, Creative Barrel has had the opportunity to create unique solutions for an array of clients. Even with our years of experience, we are continually adapting to new liquor laws and regulations for customers around the country. Let’s take a look at some unique liquor laws and regulations […]
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This time of year brings many transitions. Leaves change colors, tank tops are exchanged for sweaters, and “fun in the sun” turns toward “fun around the fire”. As the season changes, so do the ways that businesses attract customers. Everything from point of purchase displays to the products themselves are switched out to cater to […]
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