How COVID-19 Has Affected the Alcohol and Advertising Industry

This year has been a tough one for us all. Even as we reach what is hopefully the finishing months of this virus, there are still worries of layoffs and closing businesses. Perhaps one of the most affected industries is the alcohol and liquor distribution industry. 

While more people bought alcohol for home consumption, bars and restaurants have seen their sales plummet. Through changing restrictions, closures, and limited capacity, it’s been a very difficult year. It’s tough to decide what is the best course of action for retail and alcohol distribution industries.

Looking on the Bright Side

It’s not all bleak news, however. Many establishments have taken the opportunity to make the most out of quarantine changes. Bars and restaurants use their additional space to accept donations, organize community benefits, and more. While the ways in which we operate and come together might be different, the spirit is much the same–especially this time of year. 

There are a few things you can do to boost business. If you are looking to gain some additional traction as we head into 2021, check out some of these tips:

Give Alcohol Delivery A Chance

As people began practicing social distancing, the alcohol delivery market saw a new boost. States that once did not allow alcohol delivery adapted temporary (and in some cases permanent) law changes to allow alcohol home delivery. 

If you haven’t attempted alcohol delivery in the past, now is the time to give it a try. Even if your establishment is closed to the public, it’s a good opportunity to gain some name recognition and get your brand out there.

Embrace Larger Packaging

While customers are limiting their exposure time, studies show they try to buy in bulk whenever possible. Craft brew sales are down about 11 percent on average this year, and to make up for it, pubs and breweries have been upping their advertising for growler sales and larger packages. This means customers can enjoy their favorite products at home without making several purchases. 

Capitalize on the First Impression

Because customers are spending less time in stores, make sure your visual displays have an impactful first impression. If you haven’t changed your displays in some time, now is the time to start rethinking your strategy. 

At Creative Barrel, customized retail and POP displays are our bread and butter. We don’t create displays that are easily replicated; all our barrels can be customized to your needs and products. In a time when a unique approach is not only desirable but necessary, you can count on us to create something beautiful for your brand.  

Contact Us