How Custom-Designed Point of Purchase Displays Improve the Customer Experience

Who says being in the spotlight is a bad thing? To grow your brand, you need to get noticed. Whether you are in the spirits industry or not, point of purchase (POP) displays are an interactive representation of your brand or the message you’re trying to send. Not only do POP displays make a statement, but they also improve the customer experience.

Hands-on Learning

When your products are front and center, it makes it hard for customers to say no. Custom POP displays are interactive for your customers. If you’re a manufacturer of spirits, you can not only display your product prominently in stores but also offer samples of the product. This same idea works in other industries where samples are often a way to entice customers to try a product. Grocers and candy makers can use barrel POP displays to showcase some of their best-selling products.

Make Experiences Happen

Maybe your goal isn’t to really sell a product, but rather an experience. POP displays can help you curate a specific vibe or tone to give your customers a unique experience. For instance, if you want to transport your customers back to the Wild West, you can create the atmosphere of an old western ghost town with a combination of custom barrels and a barrel POP display. In a successful POP display, the details matter.  

Establish a Connection

Customers can better understand your brand if you emphasize what’s important to you. When most of us see barrels, we think rustic, long-lasting and historic. You can use these descriptors to add to your brand’s story and voice. By giving your customers a visual of your brand, you allow them to easily connect with you and your product.

POP displays are often overlooked when it comes to enhancing the customer experience. Yet, barrel POP displays can transform the narrative that you are trying to sell to the public. Boost your brand and product effectively by using point of purchase displays. Contact Creative Barrel to get your creative vision started.

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