Like many industries, the alcohol industry has faced many challenges and obstacles in its advertising. Since the pandemic, alcohol sales and advertising have increased drastically, as has the demand from customers. Socializing became a very different occasion, taking place at home or over zoom calls. Now, as vaccinations are widespread and restrictions are lifting, patrons […]
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It’s important to any business to have a strong and recognizable visual brand. Using specific fonts, colors, visual features and logos can get a company’s message across quickly and without explanation. This is why a clear company logo is especially important. Logos have the power to draw the eye of potential new customers and develop […]
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While the actual origins of barrels are hard to find, wooden barrels as we know them were invented around 300 B.C. In the past, wooden barrels were standard for transporting goods. They were very durable and made for a convenient way to transport goods. While modern technology has replaced transportation methods of the past, we […]
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Marketers have known for years that you have to change your marketing strategy depending on your target audience. Several generations are currently at the drinking age. The way you market to baby boomers, who are seasoned drinkers, will be different from advertising to Gen Z, which only has a few years at the drinking age. […]
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Good news out of Pennsylvania: at the end of 2020, the Pennsylvania Liquor Control Board approved over $2 million in grants to promote locally-made malt and brewed beverages. The goal of these grants is to boost the Pennsylvania beer and wine industry with marketing and research programs. Other states have taken up the trend, like […]
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This year has been a tough one for us all. Even as we reach what is hopefully the finishing months of this virus, there are still worries of layoffs and closing businesses. Perhaps one of the most affected industries is the alcohol and liquor distribution industry. While more people bought alcohol for home consumption, bars […]
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These days, retail displays are so much more than just a space to store merchandise. Point of purchase displays are an opportunity to make a unique retail display that attracts customers to your products. Our custom barrel is a great way to begin creating a custom retail display, but did you know that there are […]
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Looking to create an attention-grabbing, unique display to promote your business or product? POP displays are versatile and come in many shapes, sizes, and designs. Many types can be set up in one space for a period of time and then easily broken down and reassembled a later date–meaning they can be used over and […]
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Who says being in the spotlight is a bad thing? To grow your brand, you need to get noticed. Whether you are in the spirits industry or not, point of purchase (POP) displays are an interactive representation of your brand or the message you’re trying to send. Not only do POP displays make a statement, […]
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