Wood wine barrels stored in a winery on the fermentation process

Barrel Fermentation Vs. Barrel Aging: What’s the Difference?

You may have heard the terms ‘barrel aging’ used interchangeably with ‘barrel fermentation,’ but it may surprise you to find that they are incredibly different processes. They both involve the same materials and methods, but their impact on wines and spirits can be astronomically different. Like most things involving alcohol, one small change can ripple […]

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A police officer standing at a bar paying his bill with a bar and liquor bottles in the background.

Unique and Complicated Liquor Laws from Around the Country

As a national retailer for premium point-of-purchase displays, Creative Barrel has had the opportunity to create unique solutions for an array of clients. Even with our years of experience, we are continually adapting to new liquor laws and regulations for customers around the country. Let’s take a look at some unique liquor laws and regulations […]

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Transitioning Product Displays from Summer to Fall

This time of year brings many transitions. Leaves change colors, tank tops are exchanged for sweaters, and “fun in the sun” turns toward “fun around the fire”. As the season changes, so do the ways that businesses attract customers. Everything from point of purchase displays to the products themselves are switched out to cater to […]

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The History of Whiskey: Fun Facts About Whiskey Barrels

Whiskey is one of the most popular alcoholic beverages in the world. It is made with malt barley, yeast, water, and other grains that are mashed to extract sugars. The resulting liquid is then distilled and aged in oak barrels. Aging alcohol in oak barrels gives beverages distinctive flavors not otherwise achieved in other brewing […]

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Creating Point of Purchase Displays for Sweets and Treats

Retail owners know that a quality point of purchase display can make a major difference in the sales of a product. An interesting display will grab the attention of your customers and entice them to get a closer look and buy your product. There are limitless options for product displays, from cut-out cardboard pop-ups to […]

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Close up image of a professional woman’s hands working on a graphic tablet and keyboard

Investing in Your Brand: How to Plan a Basic Marketing Budget

Marketing plans of the past involved a fair amount of guesswork. Before the days of online analytics and trend tracking, creating a budget and marketing plan for a business was all about trial and error. Some companies would take big leaps and either have them pay off or fall flat on their face. Investing in […]

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Alcohol Marketing Trends for Summer 2021

Like many industries, the alcohol industry has faced many challenges and obstacles in its advertising. Since the pandemic, alcohol sales and advertising have increased drastically, as has the demand from customers. Socializing became a very different occasion, taking place at home or over zoom calls. Now, as vaccinations are widespread and restrictions are lifting, patrons […]

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The Design Principles of a Successful Company Logo

It’s important to any business to have a strong and recognizable visual brand. Using specific fonts, colors, visual features and logos can get a company’s message across quickly and without explanation. This is why a clear company logo is especially important. Logos have the power to draw the eye of potential new customers and develop […]

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The History of Barrel Making and Cooperage

While the actual origins of barrels are hard to find, wooden barrels as we know them were invented around 300 B.C. In the past, wooden barrels were standard for transporting goods. They were very durable and made for a convenient way to transport goods. While modern technology has replaced transportation methods of the past, we […]

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How to Target Different Generations and Audiences in 2021

Marketers have known for years that you have to change your marketing strategy depending on your target audience. Several generations are currently at the drinking age. The way you market to baby boomers, who are seasoned drinkers, will be different from advertising to Gen Z, which only has a few years at the drinking age. […]

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