February 14th: either it forces us to accept our single lifestyle or allows us to celebrate the companion we’ve found. It’s also one of the top spending holidays in America, and for merchandizers, this means it’s a great time to invest in an eye-catching Valentine’s Day retail display. Valentine’s Day offers a great opportunity for […]
Read More...
Drawing a customer’s attention is easier said than done. A challenge arises for product-makers across the country when trying to convert that first customer through visual merchandising. But luckily, there is a wide range of tricks you should use to draw potential customers in and convert them. For the companies we partner with, visual merchandising […]
Read More...
You may have heard the terms ‘barrel aging’ used interchangeably with ‘barrel fermentation,’ but it may surprise you to find that they are incredibly different processes. They both involve the same materials and methods, but their impact on wines and spirits can be astronomically different. Like most things involving alcohol, one small change can ripple […]
Read More...
As a national retailer for premium point-of-purchase displays, Creative Barrel has had the opportunity to create unique solutions for an array of clients. Even with our years of experience, we are continually adapting to new liquor laws and regulations for customers around the country. Let’s take a look at some unique liquor laws and regulations […]
Read More...
This time of year brings many transitions. Leaves change colors, tank tops are exchanged for sweaters, and “fun in the sun” turns toward “fun around the fire”. As the season changes, so do the ways that businesses attract customers. Everything from point of purchase displays to the products themselves are switched out to cater to […]
Read More...
Whiskey is one of the most popular alcoholic beverages in the world. It is made with malt barley, yeast, water, and other grains that are mashed to extract sugars. The resulting liquid is then distilled and aged in oak barrels. Aging alcohol in oak barrels gives beverages distinctive flavors not otherwise achieved in other brewing […]
Read More...
Retail owners know that a quality point of purchase display can make a major difference in the sales of a product. An interesting display will grab the attention of your customers and entice them to get a closer look and buy your product. There are limitless options for product displays, from cut-out cardboard pop-ups to […]
Read More...
Marketing plans of the past involved a fair amount of guesswork. Before the days of online analytics and trend tracking, creating a budget and marketing plan for a business was all about trial and error. Some companies would take big leaps and either have them pay off or fall flat on their face. Investing in […]
Read More...
Like many industries, the alcohol industry has faced many challenges and obstacles in its advertising. Since the pandemic, alcohol sales and advertising have increased drastically, as has the demand from customers. Socializing became a very different occasion, taking place at home or over zoom calls. Now, as vaccinations are widespread and restrictions are lifting, patrons […]
Read More...
It’s important to any business to have a strong and recognizable visual brand. Using specific fonts, colors, visual features and logos can get a company’s message across quickly and without explanation. This is why a clear company logo is especially important. Logos have the power to draw the eye of potential new customers and develop […]
Read More...