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Display Customization Options with Creative Barrel

Four barrels that show custom barrel options with different stains and band colors available from Creative Barrel
Four barrels that show custom barrel options with different stains and band colors available from Creative Barrel

Creative Barrel is not a cookie cutter, assembly line, mass-producer of barrels. We make custom barrel creations out of locally sourced, premium materials. We work with you to develop the perfect design for your display, from color finishes to engraving. Each feature is an opportunity to make your barrel unique and eye-catching. We offer several customization options to build something just right for your needs. 

Wondering exactly how you can customize your barrel? Check out our customization options below:

Barrel Building Materials 

All of our barrels are manufactured from sustainably sourced pine, oak, or aspen. We also offer a limited selection of premium oak barrels. No matter which material you choose, rest assured it will be of the highest possible quality from the staves to the assembly. Our most popular barrel is the premium pine but contact us so we can help you make the best choice.  

Sizing Options

We offer tons of sizing options for large or small displays. The smallest is one gallon and the largest is 50 gallons. However, we can still build a barrel of any custom size or help you figure out which size you need. The height, head width, and bilge width can all be custom-built to your specifications. Sizing options include:

  • 1 gallon
  • 5 gallon
  • 8 gallon
  • 10 gallon
  • 12 gallon
  • 16 gallon
  • 20 gallon
  • 30 gallon
  • 50 gallon

Color and Finish 

Our main finish options are Natural, Golden Oak, Special Walnut, and Cherry. The standard band colors are silver and black. While these are common picks, we can still customize the colors of any part of your barrel to any color or pattern. 

Dozens of Designs 

Once you have the base of your barrel all set, you can begin designing it even further. We can build shelving, tiers, structures, and more either inside the barrels or with the barrels themselves. Our team can build any setup you need to fit your display. 

Display Usage Options

Many wine, beer, and spirits distributors use barrels to display products. Restaurants, bars, and even weddings often add them to create a rustic feel. A barrel may be used purely for display, or it may be used to hold food, bottles, or even as a beverage dispenser. The purpose of the barrel will impact the way we build it for you.  

Number of Barrels

Your display may require just one barrel, or it could be 50. It may be one custom design applied to several barrels, or multiple barrels may each need their own design. No matter the number, we are fully equipped to produce the amount you need.  

Logos and Custom Printing

To keep things simple, we can add your logo to a barrel. But we also offer screen printing, laser engraving, stenciling, decals, and plastic signs to make your display a full show. Come to us with your idea or we’ll work with you to develop a design for the front, back, top, bottom, or sides of your barrel.  

Accessories and Add-ons

These are the special add-on fixtures that really take your setup to the next level. Whatever your creative vision is, we have all the tools, resources, products, and materials to bring it to life. We have an endless list of accessories you can add to your display, from food-safe liners and false bottoms to spigots and bottle holders.  

Get Your Point of Purchase Display from Creative Barrel

Creative Barrel is not just a team of barrel constructors, we are creatives. We are designers and we are vision makers. Our job is not just to help you design a custom barrel, but to build a custom display that features barrels. Whether it is one tabletop barrel as an accessory piece at a vending table, or a 10 ft by 10 ft store display, Creative Barrel can do the job.  

Start configuring your barrel online or contact us to get started on designing the perfect barrel setup for your needs. 

Investing in Your Brand: How to Plan a Basic Marketing Budget

Close up image of a professional woman’s hands working on a graphic tablet and keyboard
Close up image of a professional woman’s hands working on a graphic tablet and keyboard

Marketing plans of the past involved a fair amount of guesswork. Before the days of online analytics and trend tracking, creating a budget and marketing plan for a business was all about trial and error. Some companies would take big leaps and either have them pay off or fall flat on their face.

Investing in a marketing budget is not only a good idea, it’s a necessity for any business these days. It’s hard to know which areas you should invest in, especially with an ever-growing range of marketing and advertising options available. Before you decide on which marketing steps to take, you’ll need to set a budget.

Evaluate Your Business

Before you begin to set a marketing budget, it’s important to understand what stage your business is currently operating in. Your company will rank somewhere on a range of start-up to well-established. If your business is just starting out, or going through a period of growth, you might be better suited to invest in other areas of the business, such as hiring more employees or looking for a larger space.

While longer-running and more established companies often have more money to put toward marketing, they might also want to consider potential updates, such as rebranding efforts or a website update.

Understand Your Sales Funnel

Every customer or client goes through a journey–from the moment they are made aware of a company, to the moment they decide to take the action of purchasing their products or services. This process is called a sales funnel. It takes a potential purchaser (or lead) and turns them into customers by funneling the most qualified prospects.

Make note of the journey that your customers take before making a purchase:

  • How are your customers made aware of your goods and services?
  • What is it that keeps their interest in your company?
  • Is there anything they need to know before they buy?
  • Are there any major factors that contributed to making a final decision?

A sales funnel helps you deliver the right message at the right moment, which is what marketing is all about. The best use of marketing is when the right message gets put in front of the right person at the right time.

Consider Your Operational Costs

Properly calculated operational costs are the sum of a business’s fixed costs plus its variable costs. It will tell you how much your business spends to produce goods and services for your customers, and how much is left over to set other budget items–such as a marketing budget. They are important metrics for any business to understand and evaluate.

Set Goals

Evaluating the success or potential improvements of a marketing plan can only be determined if you first set clear goals. Are you looking to gain revenue or awareness? Is there a set number you’d like to reach to make a revenue goal? If so, how many sales would need to be completed in order to reach that goal? Conduct some research to better understand typical sales conversion rates and how to set a realistic target in your share of the market.

Scope out the Competition

Speaking of your share of the market, understanding your competition is very important to a successful marketing plan. Take a deep look into the key players in your industry. What are they doing in terms of marketing and advertising? Which methods or tools do they utilize? Are there certain areas that you might be able to capitalize on or improve?

Once you have completed these steps, you are ready to set your marketing plan. A good marketing mix will utilize traditional media, POP displays, and digital marketing. Depending on your audience and their purchasing habits, you might choose to focus on one area over another. From there, you can decide how much to spend, the tools you will need, and have a better understanding of how your customers want to be marketed to.

Creative Barrel creates classic approaches to modern point-of-purchase displays. Our eye-catching designs are beautiful and built to last. Learn more about advertising and displaying your products with a unique, customized display.


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