February 14th: either it forces us to accept our single lifestyle or allows us to celebrate the companion we’ve found. It’s also one of the top spending holidays in America, and for merchandizers, this means it’s a great time to invest in an eye-catching Valentine’s Day retail display.
Valentine’s Day offers a great opportunity for alcohol merchandizers, especially, as sparkling wine, rosé, and champagne sales experience a significant spike during the holiday. The best part? When it comes to Valentine’s Day, it’s easy to do a lot with a little. With a few simple tips, you can take your Valentine’s Day display to the next level, helping you capitalize on the spirit of love.
Know Your Market
There are two distinct parties on Valentine’s Day: couples and singles. For most alcohol merchandizers, they’ll be targeting the couples. Knowing the demographics of the people who shop at your store is an easy way to begin tailoring the retail display to that audience.
If your shop caters to a high-end crowd, go with an elegant, sophisticated display. If your patrons are typically younger, the products you feature will likely be different than those targeted toward an older audience. If your customer base is diverse, your advertising should be as well.
Utilize Secondary Placement Wisely
Cross-marketing has been proven time and time again to be a successful marketing strategy, and it’s so, so simple. Holidays, especially Valentine’s Day, are a time for impulse buys. Display a related product near your wine or champagne display to trigger the realization that your consumer needs this secondary product, too. It’s also a good opportunity to partner with a business to bring these secondary products to your store. Easy Valentine’s Day examples: a teddy bear hugging a bottle of wine, boxes of chocolates and chocolate stouts, or champagne and a bouquet of roses.
Use Multiple Unique Displays
Just as it’s easy to do a lot with a little during Valentine’s Day, multiple retail displays can take your sales to the next level. Not only does having more than one display allow you to showcase multiple popular products, but it also allows you to fine-tune your targeting to your different consumer groups.
However you design your marketing plan, having a unique display is essential. It’s no secret Valentine’s Day is a commercial holiday, so to stand out among to constant assault of advertisements and sales, make sure your display stands above the rest.
At Creative Barrel, we offer custom-built barrels perfect for creating gorgeous point-of—purchase displays. Whether your ideal Valentine’s Day retail display is charming, rustic, or elegant, our barrels provide the perfect place to start.